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Why an RIA?

Bass and Bell, Inc. is a Registered Investment Advisor (RIA), registered directly with the Securities and Exchange Commission (SEC).  As an RIA, we have a legal obligation to act as a fiduciary in all aspects of our relationships with clients.  As fiduciaries, we are legally bound to place client interests first.  RIAs are required to maintain a written code of ethics that governs their actions and fully discloses how they are compensated.


A traditional investment broker is only required to make ‘suitable’ recommendations to their clients.  This lower suitability standard could be met by investment products that are proprietary to the broker’s firm or by products that have high or undisclosed commissions despite lower-cost alternatives being available.


Demand for transparent, unbiased investment advice and consulting will continue to grow.  The RIA standard has become the clear choice for asset management for high net worth individuals, foundations, and businesses.