Planning Driven by Knowledge and Discipline
We are dedicated to helping investors balance the goals they hope to achieve with the amount of volatility they are willing – and able – to accept.
Following a disciplined, decisive process, our team will take the time to understand who you are as an investor and as an individual in order to determine where you fall on the risk spectrum and craft a portfolio designed to achieve your return goals.
Robert W. Bass, Owner
Rob approaches his work the same way he approaches the rest of his life, with frankness, loyalty and integrity. At Bass and Bell, Inc. he acts as a driving force for the success of his team and his clients.
With over 33 years in the asset management business, Rob has developed a unique ability to illuminate the technical aspects of investing. Bass and Bell, Inc. conducts business with high net worth individuals, institutions, and endowments. Rob’s extensive experience and knowledge of portfolio construction places him in a position to serve all of our clients well.
A graduate of the College of William and Mary, Rob holds a Bachelor of Science in Economics, and a minor in Biology. His professional career began in 1986 with Morgan Stanley, where he served as a Senior Vice President. He departed Morgan Stanley in 2009 to form Bass and Bell Inc. In 2019, the business was converted to an independent RIA: Bass and Bell, Inc.
Rob is a Little Rock native, and resides in his hometown with his wife Debbie. Rob and Debbie have two sons; Anderson (residing in Little Rock, AR), and Walter (residing in Washington, DC).
Chris Bell, J.D., CFP, Owner
Chris enjoys developing relationships with the firm’s clients. Given the personal and confidential nature of the client/advisor relationship, Chris believes that a trusting relationship and a high degree of confidence in the advisor’s qualifications and motivations are crucial. Bass and Bell, Inc. is a fee-only comprehensive financial planning practice focused on long-term relationships that will, in many cases, transition to generational planning within client families.
Chris attended the University of Arkansas, earning an undergraduate degree in financial management in 2000 and a Juris Doctorate from the university’s School of Law in 2004. Chris practiced law for two years, thereafter becoming a financial advisor. In 2009, Chris earned the Certified Financial Planner™ certification. With his educational background and experience, he is uniquely qualified to address the many issues that present themselves in clients’ financial plans. In 2012, he and Rob Bass formed a partnership which as of 2019, has become an independent RIA, Bass and Bell, Inc.
Chris and his wife Acker live in Little Rock with their two children, Penick and Sullivan.
*Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Anderson joined Bass and Bell, Inc. in November 2022. He is currently engaged in the securities licensing process and developing experience in asset management, portfolio construction, and financial planning. He is looking to approach his work with trustworthiness, compassion and discipline to help clients find long-term success.
A graduate of Westminster College in Missouri, Anderson holds a BA in Psychology and a minor in Business Administration. Prior to working in the securities industry, Anderson lived in Denver and Northwest Arkansas where he worked for J.B. Hunt and with Unilever on their Walmart account.
Anderson is a native of Little Rock, and outside of work he enjoys spending time with family and friends, playing golf, duck hunting, weightlifting, and being outdoors. He enjoys working with his father, Rob, and looks forward to helping perpetuate Bass and Bell, Inc. into the future.
Diana K. Gray
At Bass and Bell, Inc., Diana strives to ensure total client satisfaction by providing open, frequent communication and truly personal support. She is committed to helping clients fully understand their accounts and investments.
Diana is a graduate of Southside High School and attended the University of Arkansas – Fort Smith. Diana started her financial services career with Morgan Stanley in 1990. She began working with Rob in 1996 and joined him when he and Chris started Bass and Bell in 2012.
A lifelong Arkansas resident, Diana is originally from Fort Smith and now lives in North Little Rock with her husband, Scott. She has a grown daughter, Chelsea, and a grandson, Carter, and enjoys playing the piano in her spare time.
Debbie joined Bass and Bell in 2014, bringing with her thirty years of industry experience. Debbie focuses on customer relationships; however, she has the ability to manage all aspects of the business. She is an integral part of the Bass and Bell team.
A graduate of the University of Arkansas at Little Rock, Debbie holds a Bachelor of Business Administration in Management. She began her financial services career at Morgan Stanley in 1984, where she was an associate of Rob’s and Diana’s, before moving with her team to Stephens, Inc. in 2003.
Debbie lives in North Little Rock with her husband, Chris. In her free time, Debbie enjoys the outdoors, especially gardening, and spending time with her grandchildren.